The
Customer Perspective on E-Business
COURSE DESCRIPTION:
To compete in todays
globally competitive environment, enterprises need to adapt best practices
in marketing, sales and customer service. This course encompasses the
emerging areas of customer relationship management, marketing and branding.
COURSE OBJECTIVE:
5 modules of approximately 20 minutes each:
- Describe the new dynamics of customer driven
business on the Internet
- Provide a blueprint for e-Customer Relationship
Management
- Introduce the practice of integrated multi-channel
CRM
- Survey trends in internet brand building
- Discuss the elements of a practical strategy for
marketing on the Internet
COURSE DURATION:
2 Hours
LICENSE TERMS:
Single - Valid for 3 months
by default (can be amended according to clients requirements)
TARGET AUDIENCE:
Students and professionals working or interested in
the field of customer relationship management, marketing and branding.
COURSE SYLLABUS:
;
Customers
;
Branding
;
Marketing on the Net
* We
recommend that you take E-Business Fundamentals before this course.
